Week 1 Assignment -Research Proposal
Instructions
Please submit a one-page marke

Week 1 Assignment -Research Proposal
Instructions
Please submit a one-page marketing plan describing your topic for your Marketing Plan due in week 7. Remember that your final paper is a 15-page marketing plan for a brand of your choice.
This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies. Please use the following headings in bold: Topic, Rationale, Strategy.
Topic:
• Brand or company you are proposing for your topic
• Brief background
Rationale
• Why does this company need a new plan?
• Are you entering a new market?
• Are you proposing a new offering?
• Does their current plan need to be revamped?
• Include the rationale for the new plan.
Strategy
• Who is the intended market?
• Where will you access the necessary information for your final marketing plan?
Please submit the assignment in APA format, including supporting scholarly research.
Course Objectives:
1. Develop a Marketing Plan
2. Define the process for bringing a new product or service to market.