For the project, you are basically to write a marketing plan by finding a BRAND

For the project, you are basically to write a marketing plan by finding a BRAND NEW product/service which has never been introduced/sold in the US market.
You can come up with an idea of creating a new product or business if you can’t find anything you like.
The project has two submissions: oral presentation (PPT) and paper writing. Please refer to the format/rubrics listed on the syllabus.