Choose a product/service (not the same one you are using for the final project (

Choose a product/service (not the same one you are using for the final project (marketing plan). Answer the following questions:
Considering direct, online, social media and mobile marketing options, which 2 options do you feel would be the best to use in relation to the product/service you have chosen? Why?
Describe the options you justified above and outline specific methods you would adopt in using those 2 options. Discuss specific uses, platforms, and messages you would ensure are marketed through these options. 
What one strategy could be adopted to create a competitive advantage for that product/service? Provide an analysis of this decision. 
reference Kotler, Philip, and Gary Armstrong. Principles of Marketing